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Corporate Sponsorship and Naming Policies


Many jurisdictions seek corporate and community partnerships to sponsor community programs and facilities as part of their business plans for funding. Community and corporate support may range from fund raising activities such as selling pavers, corporate sponsorship of an event or sports team, and/or the purchase of naming rights for a public facility for a period of time. Sponsorships are most frequently used to fund various parks and recreation programs, but some jurisdictions are exploring naming rights as a potential revenue source. This page provides examples of policies and marketing information.

General Information

Policies of Washington State Local Governments

Policies from Other States

Local Government Marketing Promotions

Last Modified: May 22, 2020