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Inclusive Public Engagement Strategies

Wednesday, October 28, 2020
11 AM - 12 PM
Cost: $35 - training scholarships available (see below)
Credits: 1.0 CML for city elected officials (see below)


Registration closes Tuesday, October 27 at 12 PM. This webinar will be recorded, and all preregistered attendees will receive a link to view the recording. Read about scholarship opportunities.

Webinar Overview

Why do local government outreach efforts commonly result in public meetings attended by “the usual crowd”? The people who participate in council meetings or public hearings rarely reflect the full range of identities, ages, and perspectives within the community. This webinar will address more inclusive outreach strategies to build broad coalitions with all community members.

Educational Objectives

Local governments that gain a diversity of perspectives have a greater understanding of how policy choices impact different communities, leading to better overall decision-making when it comes to policies and programs. In this webinar, attendees will learn essential strategies for inclusive public engagement, including on-line engagement, and how to identify and build relationships with community organizations and groups as the basis for broad-based outreach. Inclusive public engagement will help your agency reduce misperceptions and mistrust and build a more cohesive community.

Who Should Attend?

Public information officers, communications staff, elected officials, board/commission members, public agency department heads/managers, planners, and other staff involved in community engagement activities.


  • Shanna Crutchfield, Founder, Voices for Equity (VOE), and Community Outreach Program Manager, Vanir Construction Management, Inc. Shanna is a frequent trainer for the Government Alliance for Racial Equity (GARE), addressing the needs of small, midsize and larger communities. She has had extensive experience leading organizational change initiatives, including in her role as the Race and Social Justice Program Manager for Seattle City Light. She is passionate and bold in her development of strategies for achieving equity goals. A collaborator for establishing productive relationships across racial lines, a mediator and a negotiator for resolving conflict, a builder of community and a communicator that is inclusive in engaging different stakeholders are just a few of her strengths.
  • Preeti Shridhar, Deputy Public Affairs Director, City of Renton. Among her wide-ranging duties, she manages the city’s public affairs and communications department and is responsible for launching Renton’s nationally recognized inclusion program. This award-wining program has received accolades from the National League of Cities, United States Conference of Mayors, and International City Managers Association. Preeti’s work is recognized internationally. She has worked on projects in Jordan, several on behalf of USAID and is very active with Tasveer, an organization committed to engaging and empowering South-Asian women.
  • Tracy Burrows, Executive Director, MRSC. Tracy will serve as the moderator for this webinar.


Training Scholarships

  • The Washington Counties Risk Pool (WCRP) will provide one (1) training scholarship per member-entity for this webinar. Interested agencies should contact Erin Konrady at for the registration code before you register.
  • The Washington Cities Insurance Authority (WCIA) will reimburse up to four (4) registrations per member-entity for this webinar. Reimbursement is available upon program completion; register and pay MRSC first.
    • For reimbursements, go to the WCIA website (, click Education & Training, then click Training Reimbursements, locate program title and follow the prompts. Questions? Contact WCIA Member Services at
  • Read about other training scholarship opportunities.

Refund policy: Refunds of the webinar fee will be provided minus a $5.00 administrative fee if registration is canceled by 12 PM on Tuesday, October 27. If you are registered for the webinar and unable to attend, you will still be able to view the recorded webinar afterwards. However, if you cancel your registration, you will not receive a link to the recording.