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Community Engagement Strategies that Build Public Trust

Wednesday, October 19, 2022
11 AM - 12 PM
Cost: $40
Credits: CM (Pending Approval)



Registration closes on Tuesday, October 18 at 5 PM. All registrants will also receive a link to view the webinar recording.
We can only provide certificates of attendance to those who register and attend the live webinar.

Webinar Overview

Our communities are facing high-stakes problems that spark emotion, anger, and polarization. We've all seen vocal conflict that derails the public decision-making process. Community buy-in is often the difference between a successful outcome and having to go back to the drawing board. This webinar will provide participants with a step-by-step approach to engaging the community that results in enhanced public trust and better outcomes.

Educational Objectives

In this webinar, you will learn the following:

  • A model template for successfully engaging the public in a civil discussion of controversial issues 
  • How to design a community engagement process that results in the public feeling genuinely heard and able to accept the outcome of a decision 
  • The important skills that successful facilitators of public engagement forums must have 
  • On-the-ground examples from the successful implementation of this model in Kirkland, Washington

Who Should Attend?

Staff that do public engagement such as planners, community engagement professionals, finance staff, public works staff, parks and recreation staff, elected officials, and administrators. 


  • Jim Lopez, Deputy City Manager for External Affairs, City of Kirkland. Jim Lopez is a talented, passionate, and dedicated public servant who oversees community engagement, communications, and economic development as the City of Kirkland's Deputy City Manager for External Affairs. He has created a system for engaging the public in the City’s most difficult issues, such as chronic homelessness and police body-worn cameras. Jim’s model creates a transparent, inclusive process where benefits and concerns are exchanged and mutual understanding occurs.
  • Tracy Burrows, Executive Director, MRSC. Tracy has over 20 years of local government and non-profit experience, specializing in growth management, transportation, and general city management issues. She was the legislative liaison for the Seattle Department of Transportation, leading efforts to develop a transportation funding ballot measure and advocating on behalf of the city on policy transportation issues. She has also served as the City of Kirkland's intergovernmental relations manager.


This training is eligible for:

Payment Policy: Payment for this webinar is completed online by credit card only. If you need to be billed, there will be a $5.00 administrative fee added to your registration fee. Please contact if you need to request an invoice for this webinar.

Refund Policy: Refunds of the webinar fee will be provided in full if registration is canceled before Tuesday, October 18 at 11:59 PM. After that, refunds will be provided minus a $5.00 administrative fee up until the start of the webinar. Please contact if you need to request a refund on the morning of the webinar.

If you are registered for the webinar and unable to attend, you will still be able to view the recorded webinar afterwards. However, if you cancel your registration, you will not receive a link to the recording.