MRSC Insight Blog
Posts for Social Media
Despite the many challenges local governments face in using social media platforms, these tools offer huge benefits in terms of immediacy and reach. Agencies can put safeguards in place to stay focused even when the social media landscape seems to be in turmoil.
Establishing effective social media policies requires your agency consider a number of questions, from what is the communications-related goal of using these tools to how the agency might address personal use of social media sites by employees and elected officials.
Private companies can discipline or fire employees for offensive personal social media posts. However public employers cannot retaliate against their employees in the same way due to First Amendment rights to free speech. This blog shows how the courts weigh this tension.
This post is about giving local governments some information on how and what a good approach to take is when addressing public comments on their Facebook or other social media pages.
The importance and complexity of social media have turned this once fledgling activity into a critical piece of government communication resources and it may be time for your organization to take it more seriously.
Social media is a powerful tool for engagement, but often a nightmare for public records officers. We interviewed Leslie Koziara Turner with the State Archives to see what strategies local governments can use to manage their social media records.