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Corporate Sponsorship and Naming Policies

This page provides examples of corporate sponsorship and naming policies adopted by local governments in Washington State to help fund community programs, events, and facilities.


Many jurisdictions seek corporate and community partnerships to sponsor community programs, events, and facilities as part of their business plans for funding. Community and corporate support may range from fund raising activities such as selling pavers, businesses sponsoring an event or sports team, and/or the purchase of naming rights for a public facility for a period of time.

Sponsorships are most frequently used to fund various parks and recreation programs, but some jurisdictionshave also explored naming rights as a potential revenue source.

Examples of Sponsorship Policies

Examples of Local Government Marketing Promotions

Recommended Resources

Last Modified: February 23, 2024