Corporate Sponsorship and Naming Policies
This page provides examples of corporate sponsorship and naming policies adopted by local governments in Washington State to help fund community programs, events, and facilities.
Funding Uses of Sponsorships and Naming Rights
Many jurisdictions seek corporate and community partnerships to sponsor community programs, events, and facilities as part of their business plans for funding. Community and corporate support may range from fund raising activities such as selling pavers, businesses sponsoring an event or sports team, and/or the purchase of naming rights for a public facility for a set period.
Sponsorships are most frequently used to fund various parks and recreation programs, but some jurisdictions have also explored naming rights as a potential revenue source.
Examples of Sponsorship Policies
The following examples showcase how some Washington local governments have structured sponsorship, donation, naming, and acknowledgment policies for public programs, parks, facilities, and recreation services.
- Clark County Parks (2014) – Policy outlining the commemorative naming of parks and recreation facilities.
- King County Code Title 7 – Sec. 7.08.080 covers advertising, sponsorship, and naming rights for the county’s parks program.
- Liberty Lake Ordinance No. 168(A) (2019) – Lists criteria for accepting donations for parks, facilities, and recreation programs.
- Mill Creek Policy 200-06 (2018) – Establishes corporate sponsorship policies and procedures for city programs. Visit their Sponsorships & Partnerships page.
- Mason County Resolution No. 19-09 (2009) – Establishes a corporate sponsorship policy for the Parks and Trails Department.
- Spokane Valley Municipal Code Ch. 3.34 – Establishes policies for accepting donation and gifts and touches on sponsorships.
- Tukwila Pool Metropolitan Park District Sponsorship Policy (2024) – Gifts, grants, and/or in-kind support from businesses, corporations, families & individuals. Addresses guiding principles and acknowledgment. All sponsorships must be approved by board; solicitation of sponsorships over $5,000 requires prior board approval.
- Washougal Sponsorship Policy (2026)
Examples of Local Government Marketing Promotions
The examples below illustrate how some Washington local governments promote sponsorship opportunities. These materials describe available sponsorship levels, recognition benefits, eligible activities, and/or ways businesses or community partners can support local programs.
- Brier SeaScare and Porch Light Parade Event Sponsorship Opportunities
- Covington Sponsorship Opportunities Form (2026)
- Des Moines Sponsorship Opportunities
- Fife Event & Program Sponsorship Guide (2026)
- Fircrest Community Sponsorship
- Kitsap County Parks Sponsorship
- Lincoln County Sponsorship Marketing Signs – For County Fair & Event Center
- Lynnwood Event Sponsorships
- Puyallup Parks and Recreation Sponsorship Opportunities
- Redmond Sponsorship Opportunities (2020)
- Sammamish Sponsorship Opportunities
- Seattle Streetcar Sponsorship
